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Digital Counsel
What we do

Senior-led services, scoped to your reality

No templated packages. Each engagement is shaped around your commercial goals, the resource you already have, and where the genuine opportunity sits.

We're agency-agnostic and genuinely hands-on. Whether you have an in-house team, incumbent agencies, or a blank sheet, we plug into your growth curve and deliver end-to-end — UX, UI, SEO, SEM and CRO working as one system to drive revenue and lifetime value.

Hands-on across the full stack

Every discipline that moves the number — under one roof

No silos, no hand-offs, no finger-pointing between specialists. We own the whole journey, from first impression to repeat purchase.

UX

User Experience

Research-led journeys that strip out friction and turn intent into action.

UI

Interface & Design

Interfaces that build trust and make the right path the obvious one.

SEO

Organic Search

Technical, content and authority work that compounds visibility over time.

SEM

Paid Search & Media

Profitable acquisition across search, social and programmatic — built for margin, not impressions.

CRO

Conversion Optimisation

Structured testing that turns the traffic you already have into more revenue.

LTV

Retention & Lifetime Value

Lifecycle, automation and retention that grow the value of every customer won.

Wherever you are on the curve

We lift companies at every stage of growth

The right intervention depends entirely on where you are. We meet you there — then take you to the next stage.

01

Start-up

Find product-market fit and a first repeatable, profitable acquisition channel.

02

Scale-up

Diversify channels, fix unit economics and build the engine for compounding growth.

03

Established

Defend share, optimise the funnel and unlock new markets and segments.

04

Enterprise & turnaround

Re-platform, rationalise spend and restore performance where it has stalled.

The four ways we engage
01

Digital Growth

Fractional digital overwatch and detailed execution to drive tactical market-share growth.

  • Paid media strategy and hands-on management across search, social and programmatic
  • Organic, referral and direct channel growth
  • Conversion rate optimisation and retention economics
  • Go-to-market strategy from ideation to execution
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02

Digital Auditing

An independent, no-blame assessment of your digital playbook.

  • Channel-by-channel performance review
  • KPI and measurement framework health-check
  • Acquisition, conversion and retention diagnostics
  • Agency and partner performance assessment
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03

Digital Resourcing

Immediate access to vetted senior digital specialists, on a fractional basis.

  • Fractional senior specialists across Europe, North America and APAC
  • Performance marketing, analytics, CRO, UX and automation
  • Interim leadership and digital overwatch
  • Dedicated verticals: retail, B2B, SaaS and transportation
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04

Digital Partnerships

Structured acquisition and growth partnerships — including, where applicable, investment.

  • Growth and acquisition partnerships
  • Infrastructure and resource support
  • Direct or indirect investment, where applicable
  • Portfolio company performance improvement
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How an engagement unfolds

A roadmap, not a retainer treadmill

Every engagement follows a clear arc — but the pace and emphasis flex to where you are. Here's how the first months typically unfold.

Weeks 1–2
01

Discovery & audit

  • Commercial goals and constraints
  • Full-funnel performance audit
  • Quick-win opportunities identified
Weeks 3–6
02

Foundations

  • Tracking, attribution and measurement
  • Prioritised roadmap and ownership
  • UX/UI and technical fixes
Months 2–4
03

Acquisition & conversion

  • SEO, SEM and paid media scaling
  • CRO testing programme
  • Channel diversification
Months 4+
04

Retention & expansion

  • Lifecycle and automation
  • LTV and payback optimisation
  • Compounding, reviewed quarterly
End to end

One system, engineered for revenue and lifetime value

We don't optimise channels in isolation. Acquisition, conversion, retention and expansion are tuned together — because that's what actually compounds.

01

Acquire

Reach the right demand efficiently across organic and paid.

02

Convert

Turn visits into customers with sharper UX, UI and CRO.

03

Retain

Keep customers engaged and buying through lifecycle and automation.

04

Expand

Grow account value and advocacy to lift lifetime value.

You may not think you need us. But what if you do?

Missed opportunity is the single biggest issue we see. There's no harm in a conversation — is there?

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