What a digital audit covers
A digital audit is a comprehensive, independent review of your digital assets and how they perform against your commercial goals. It is the fastest way to find out what is actually working, what isn't, and where the next gains sit — before you commit more budget to channels that may not deserve it. A good audit looks across the whole picture rather than one channel in isolation.
- ▪Channel-by-channel performance review across paid, organic, referral and direct.
- ▪A health-check of your tracking, attribution and measurement framework — because you cannot improve what you cannot see.
- ▪Diagnostics across the three pillars of acquisition, conversion and retention.
- ▪An honest assessment of your existing agencies and partners.
- ▪A prioritised, costed roadmap of the opportunities worth pursuing first.
Independent, and with no finger-pointing
We are not interested in blame — it is counter-productive for everyone, and it makes teams defensive rather than open. Our role is to develop a clear digital framework and help you execute it for the collective benefit of the business. Because we are independent of your incumbent agencies, you get an objective read rather than a sales pitch dressed up as analysis.
Why audit before you invest
The most expensive marketing budget is the one spent in the wrong direction. An audit de-risks every pound that follows it: it tells you which channels to double down on, which to fix, and which to stop. With over 20 years of trading, developing and planning digital activity behind our advisors, we know what good looks like — and where businesses in your situation typically leave money on the table.
Frequently asked questions
What does a digital audit do?+
A digital audit is a comprehensive review of your digital assets and performance in the context of your business goals and revenue objectives. It identifies where you are excelling, as well as gaps, quick wins and areas that need improvement — giving you a prioritised, evidence-based plan rather than guesswork.
How long does a digital audit take?+
It depends on the scope and the number of channels involved, but a focused audit typically takes a couple of weeks from kick-off to a prioritised roadmap. We scope it to your situation so you get actionable findings quickly rather than a report that sits on a shelf.
Will an audit disrupt my team or agencies?+
No. We work collaboratively and without blame, sense-checking the digital model as an independent peer. The goal is to make your team and partners more effective, not to undermine them — so the process is designed to be constructive and low-friction.